When the idea of creating a new fashion driven activewear brand was born in late 2015, the founding team knew they needed an edge over the many new brands that had been started in recent years.
The founders reached out to Jo Booth, a respected designer with many successful years and top level positions at some of the largest global brands in the industry. Presented with the opportunity to create and shape a new brand from the very beginning, she accepted the invitation and the first collection was released globally in November 2016.
Taking full advantage of Jo’s vast experience and understanding of design and function, a strong team of skilled professionals has been established to fulfill the vision of Workout Empire: To create fashion driven apparel of the highest quality for an active lifestyle, blending superior design with a performance based fit and technology. We call it Designed Performance Fashion.
Our story has just begun, and as a new brand we are constantly evolving and improving our products, technologies and services. We look forward to being a positive influence in your own journey towards a healthy and happy life.
What exactly is "SASS" and being "Sassy"?
It is the attitude to command, conquer and not letting anyone run you over. The courage to show attitude, but knowing when to be humble and grateful. The strength to take your own path, while supporting your sisters on theirs. The passion to go for what you want in life and not accepting anyone holding you back. Being cool, yet fierce. Being caring and supportive, yet hungry for what life has to offer.
When it all comes together, it's pure SASS. That's our fuel, our flame, and what our brand has to offer you.
SASS: Strong | Ambitious | Stylish | Stunning
Our headquarters and warehouse is located in the middle of beautiful Sweden. From here we have direct connections with our national airport Arlanda for efficient worldwide express deliveries.
We R Brands AB
826 30 Söderhamn
Org Nr: 556722-4489
Phone: +46 270 14130 (Note: we do not have direct support over phone at this time)